Jot Thought

We just created a branded product page on Facebook, using their Page Manager application.‚ Check us out at http://www.facebook.com/pages/Esomnie-Software/9913611301.

One thing that struck me as being partifularly interesting is the potential use of Pages as a CRM (customer relationship management) tool. By inviting one’s customers to become “fans”, Facebook makes it drop dead simple to communicate with them, including opt-in inbox delivery of updates. Whether you’re a small business, an aspiring musician, or a large enterprise, it’s an interesting solution to‚ a traditionally thorny problem.

Kudos to whoever came up with this at Facebook - very clever.